Noah Ding has been running this family business for many years now and is a fourth generation producer of sheepskin fur products from his family. Noah’s great-grandfather began the business by engaging in the acquisition and sale of Tibet sheepskin. The Tibet sheepskins (also called Mongolian sheepskins) they received from farmers were cured and packaged into bundles. They were then sent to the Yellow River docks by camel and from there were distributed throughout the country. That was the beginning of the family sheepskin business.
Thanks to the initiative and hard work put in by the founding members, the business of making Tibet sheepskin has been constantly developing and growing. In 1884, Hong Ding, Noah’s uncle, who belongs to the second generation of the family business, began attempting to produce sheepskin using the flour tanning method. He had discovered a more economical, skin-friendly method of tanning sheepskin. In 1886, he finally perfected his method which brought about an improvement in the quality of sheepskin and was widely welcomed by the market.
In 1956, Noah’s grandfather Jianjun Ding felt the need for modernization in the methods of craftsmanship used for finishing sheepskin. He therefore decided to send Noah’s father, Quanli Ding, to the Northwestern University to study in depth the various aspects of the fur products trade. When Quanli Ding returned back after completing his studies, he officially gave up the original method. A technologically-advanced chemical tanning process was adopted in its place. This greatly improved the quality of Tibet sheepskin, the stability of the products and the service life of the fur, and also brought in diversity to the product dyeing processes.
During that time China too was witnessing rapid development and growth and Quanli Ding soon realized that this new and fluid environment required a modern enterprise. In 1987, the Rongsheng Tannery was formally established, and the sheepskin began to be cured and processed using advanced tanning methods and machinery. The use of modern management and production techniques resulted in a considerable growth in the company’s sales revenues. However, in 1995, market conditions began to change. The demand for Tibet/Mongolian sheepskin products in the domestic market began falling at a constant pace. This was because people switched from using sheepskin to keep warm during winter to newer, trendier, synthetic clothing, such as down jackets, to do so. Besides, sheepskin as an article of clothing was expensive, monotonous, and old-fashioned. As people moved toward more fashionable attire for the winters, the sales of the company began spiralling downward. Many factory workers quit their jobs, as the company’s turnover became inadequate to support production, and Noah’s father even considered selling the family business. Eventually, Noah took over the reins of the company and tried to reinvent sheepskin for the market. He introduced a new home décor range of comfortable, warm, and natural sheepskin products that infused the business with a new lease of life. Our company managed to stay afloat and tide over that phase, although it encountered unprecedented difficulties during that period.
In 1999, Noah encountered Liam at a Sheepskin product exhibition, who had ideas that were similar to his own. Liam’s existing product range had also encountered bottlenecks, and as a way out he wanted to develop a rich and extravagant natural product rather than an industrial one. The two of them hit it off immediately and formed a partnership. With the arrival of Liam on the scene, the company’s sheepskin-based household products range was introduced to the international market. The products showcased the natural comfort that sheepskin afforded, with a range that included Tibet sheepskin pillows, Tibet sheepskin blankets, Tibet /Mongolian sheepskin floor mats and also Tibet sheepskin la-z-boy recliners, so that customers could experience luxury through a product that was steeped in the history of humanity itself, and had been used by people for thousands of years. In 2009, Noah and Liam created a new brand division known as Sheepskin Home
Today Sheepskin Home is witnessing a steady growth rate, and we strive to provide our customers with modern-day Tibet sheepskin home décor concepts of the highest quality. These days, our topmost priority is to provide you, our valued customer, with comfort through our natural sheepskin products. Irrespective of where you are and which part of the world you belong to, no matter what you do, we can guarantee that if you own Sheepskin Home products, you will be one amongst the most comfortable people in the world!